Case Study
Embedded operations partner, across three brands.
Philipp didn't bring me in for one project — he brought me in to run whatever his business needed next.
Philipp Ruebenhaus · The Signal Society · Intrapreneurship Café · Coach Phil
Over several months, I worked as Philipp's embedded operations partner across three of his brands — not building one isolated system, but handling whatever each brand needed next: websites, membership systems, funnel migrations, branding, and lead generation.
Course & Membership Ops
The Signal Society — rebranded from Socialsphere
Socialsphere needed a real website and a membership structure that could onboard, charge, and retain members without Philipp manually chasing every step.
What I built
- Full website build
- 3-tier membership system (Bluesphere / Silversphere / Goldsphere) with order pages and welcome email sequences
- Product library and "The Lab Library" launch on Systeme.io
- Automated failed-payment recovery flow
- Legal pages (Terms & Conditions, Privacy Policy) and a brand guideline
Result
A self-serve membership platform where new members join, pay, and get access automatically — and failed payments get recovered instead of lost. I've stayed on as the standing weekly ops partner since launch.
Brand & Website Build
Intrapreneurship Café
A new brand needed a logo and a live website with working funnels before it could start bringing in an audience.
What I built
- Logo design, from moodboard to sketches to final mark, plus a brand guideline
- Full website build — DNS, email setup, favicon, inbound and outbound landing pages
- Funnel migration to a new Systeme.io account
- Community setup
Result
A brand that went from a blank page to a live website with working funnels and a community space — ready to welcome its first members.
Website & Lead Magnet
Coach Phil
The existing website needed a full revamp, and the brand had no repeatable way to turn website visitors into leads.
What I built
- Full website revamp — service pages, header/footer, FAQ, legal pages, testimonials carousel, homepage
- "5-Day LinkedIn Glow Up Challenge" lead magnet, with day-by-day sign-up forms
- Email sequences to support the challenge
- German-language version
Result
A refreshed website and a standing lead-magnet funnel that gives Coach Phil a repeatable way to turn visitors into leads, in both English and German.
"Eka has been supporting me across three very different projects outside my corporate job: Coach Phil, my personal coaching brand, SocialSphere, a community platform for career development and personal branding, and Intrapreneurship Café, a platform for corporate innovation practitioners. Three different projects, three different audiences. She has been nailing all of them."
"What makes Eka stand out isn't just that she's technically solid. It's that she actually gets it. She's also proactive in a way that's genuinely rare — she doesn't wait to be told what to do. She flags things before they become problems, brings ideas to the table, and lays out options clearly so decisions are easy to make."
"On top of all that, she's just really easy to work with. She communicates clearly, respects your time, and remote brainstorming with her feels natural and productive."